Keynote Address - IT: The Endless Frontier

Florence Hudson, Senior VP and Chief Innovation Officer, Internet2
Presenter: Florence Hudson, Senior Vice President and Chief Innovation Officer, Internet2

Internet2's SVP and chief innovation officer Florence Hudson will present the key information and communications technology trends for research and education including the Internet of Things, healthcare and life sciences, and smart cities, with a discussion on the ways IT leaders can and should become an integral part of developing and implementing concepts that enrich our lives and engagements with technology.

Hudson serves as the primary focal point to activate the tremendous innovative capacity of the entire Internet2 community. Through technology-driven initiatives across and beyond advanced networking and infrastructure, federated identity management and cloud services, she broadens the scope and value of Internet2 for its members by proactively and collaboratively working with the research and education (R&E) community to develop and implement new, leading-edge concepts. Hudson has more than 33 years in leadership positions at IBM, including director of Internet of Things Business Development, vice president and director in Corporate Strategy, vice president in the Systems and Technology Group, and vice president and acting chief technology officer of the IBM Global Industrial Sector.

George Spalding, VP, Pink Elephant

​IT Service Management

Presenter: George Spalding, Vice President, Pink Elephant

George Spalding will provide a high-level overview of the Information Technology Infrastructure Library (ITIL) framework and why IT service delivery organizations have embraced this framework. He will also discuss how LEAN processes can be supported  within the ITIL framework, with the goal of enhancing IT service delivery and maximizing the efficiency of IT resources. Recently chosen to co-author the ITIL V3 Continual Service Improvement core volume, George is one of North America’s most insightful and engaging IT service management and support experts. In addition to his decade-long commitment to improving the industry, George spent several years as a consultant to the White House on technical presentations and White House conferences. He also coordinated technical presentations for members of the President’s cabinet, the Smithsonian Institute, and the Federal Bureau of Investigation. He currently serves on the HDI International Individual Standards Committee and is a member of the International Who’s Who Historical Society.

Steve Fleagle, Associate Vice President & Chief Information Officer

CIO Address - OneIT Successes and Plans

Presenter: Steve Fleagle, Associate Vice President & Chief Information Officer, University of Iowa

Steve Fleagle is the Chief Information Officer and an Associate Vice President at the University of Iowa. He has held this position since 2005, after serving as the Director of Telecommunication and Network Services and on the Information Technology Services Management Team for a combined eight years. He worked briefly at General Electric Medical Systems and spent a decade as the technical director of the Cardiovascular Image Processing Laboratory, a research laboratory at the UI. Higher education collaborations, particularly focused on networking infrastructure and services, are of chief interest to Fleagle, and he has devoted much of his career to founding and leading such ventures through his work with the BOREAS Network, Northern Tier Network Consortium, Committee on Institutional Cooperation CIOs, and Common Solutions Group. Fleagle serves on the Board of Directors for Unizin and the Board of Trustees for Internet2. He holds a degree in electrical engineering from the UI.

Pat Duffy

Technology at the New UI Children's Hospital


  • Patrick Duffy, Communication Technologies and Infrastructure Services Division Director, Health Care Information Systems
  • Steve Hamilton, IT Manager for Capital Projects, Health Care Information Systems

The presenters will walk you through the initial concepts for the new facility, the collaborative processes used to facilitate design, the development of functioning ‘mockup rooms’ and an overview of the new technologies being incorporated to enhance workflows and improve patient and staff safety and satisfaction.

Patrick Duffy is the Director of Communication Technologies and Infrastructure Services for University of Iowa Health Care Information Systems (HCIS). He has been in his current position for approximately one year. Prior to this he was the HCIS Director of Technical Operations for 11 years, and before that served as the UIHC Director of Telecommunications Services.

Steve HamiltonDuffy provides direction and management to approximately 40 staff members that support voice technology applications, mobility services including the Voalte clinical communications system and the real-time location system (RTLS), integrated nurse call, operations management for UIHC data centers, technology rooms and the distributed antenna system (DAS). His team also provides infrastructure services and coordination support for HCIS resources for UIHC Capital Management Projects. Duffy has a degree in business administration from the UI and has been at the UIHC for 40 plus years. He has served in numerous board positions for several national and state users groups and customer advisory boards. 

Steve Hamilton, IT Manager for Capital Projects, facilitates collaboration to include existing and emerging technology in capital projects. He leads a small team coordinating project resources, budget estimates, and effective/efficient communications between departments, and ensuring timely hand-offs during project phases.

Emotion Recognition Technology

William Hedgcock, Associate Professor of Marketing, Tippie College of Business

Presenter: William Hedgcock, Associate Professor of Marketing, Tippie College of Business

What happens when companies have the capability to accurately and inexpensively measure people’s emotions? Doctors could improve diagnoses by measuring patients’ emotional states. Intelligent personal assistants (e.g., Siri) could make better recommendations. Businesses could better respond to consumers’ needs. But there are many concerns with this kind of technology. Does it allow companies to take advantage of people? Will companies collect emotional reactions without permission? This talk will describe how companies are currently using emotion recognition technology and ongoing projects that UI researchers are performing to determine their effectiveness and to refine ethical guidelines for their use.

William Hedgcock is an Associate Professor of Marketing at the University of Iowa where he leads the Neuromarketing Lab and he has an affiliate position in the Graduate Neuroscience Program. He teaches courses such as Consumer Behavior and Advanced Market Research where students learn to measure and better predict human behaviors. Recent projects with students include attempts to predict food consumption and people’s responses to newscasters and advertising stimuli by measuring visual attention and emotional processing with techniques such as heart rate analyses, skin conductance response, and facial expression analyses.

Breakout Sessions

(Block I) IT Service Management Implementation at University of Iowa Health Care – The Journey


  • Jennifer Reinier, Senior IT Support Consultant & IT Service Management Lead, Health Care Information Systems
  • Eddie Etsey MS, ITIL, Manager, Service Delivery & IT Facilities Management, Health Care Information Systems
  • Matthew Watson RN, MBA - Application Developer, Clinical Applications, Health Care Information Systems
  • Heath Davis, Lead Application Developer, Research IT & Informatics Project and Service Manager

Information Technology Infrastructure Library® (ITIL®) is a framework for IT service management that strives for predictable, maintainable services that align with the needs of an institution or organization. It describes how IT resources should be organized to deliver business value, documenting the processes, functions and roles of IT Service Management (ITSM). IT Service Management (ITSM) in turn is a process-based practice intended to align the delivery of information technology (IT) services with needs of the business, which emphasizes benefits to customers and end-users.

Under the leadership of Lee Carmen, Associate Vice President and CIO, Health Care Information Systems (HCIS) embarked on a journey in the fall 2014. Our goal is to implement IT Service Management (ITSM) structure within University of Iowa Health Care. Come experience the journey of collaboration, process improvement, and how UI Health Care plans to change the delivery of IT Services to a more customer-focused service.     

(Block I) The Double Robot 


  • John Achrazoglou, Ph.D., Adjunct Professor and Chief Technology Officer, College of Education
  • Patricia Bahr, MSE, ATP, RET, Director, Iowa Center for Assistive Technology Education and Research (ICATER)

The Double Robot is an assistive device. For students with disabilities that may be homebound due to their disability the robot can act as their double at school. The Double can allow a homebound or hospitalized student to be more connected to their classroom and classmates. The robot is located in the classroom and is operated from the remote location. The iPad “head” of the robot displays the face of the remote student and allows them to interact with the classroom, teacher, and students. This presentation will review the underlying technologies that control the robot and a live demonstration.  

(Block I) Core IT Security Standards

Presenter: Zach Furst, Senior IT Security Analyst, Information Security & Policy Office

The Information Security & Policy Office organized the UI Core Security Standards, an online compendium of UI policy-derived security requirements, in order to assist faculty, staff, and researchers in navigating a technically-complex security policy environment. The presenter will delineate the core security standards, demonstrate the site's functionality, and recommend additional resources to facilitate the application of required security controls. Areas of discussion include risk management, data security, vulnerability management, authentication, incident handling, configuration management, access control, and systems development lifecycle security.

(Block II) Plan our future! - University of Iowa Strategic Planning

Presenter: Ben Rogers, Senior Director of ITS Research Services and member of UI Strategic Plan Development Group (SPDG)

Where do you want the University of Iowa to be in 5 years? What challenges must we overcome? Come hear about the strategic planning on campus and more importantly provide your feedback into the process! For more information about the process please visit:

(Block II) Challenge Accepted: Contending with Microaggressions 

Presenter: Kendra Malone, Diversity Resources Coordinator, Chief Diversity Office

Do you ever wonder why the comment your colleague just made bothers you, yet you can’t quite put your finger on it? Do you want to better understand how your language and behaviors impact your colleagues and work environment? Then this workshop is for you! Kendra Malone, Diversity Resources Coordinator in the Chief Diversity Office will lead this interactive session where we explore the concept of microaggressions, consider how microaggressions impact us as individuals as well as those we work with, and develop strategies for effectively and compassionately intervening in situations where microaggressions are occurring.

(Block II) Unizin and the Adoption of Canvas: Bringing New Opportunities to Teaching and Learning


  • Annette Beck, Director of Enterprise Instructional Technology, Office of Teaching, Learning & Technology
  • Dave Long, Learning Management System (ICON) Technical & Support Team Lead, Office of Teaching, Learning & Technology

Unizin is a consortium of universities formed around the idea that higher education—and not just private vendors—should own, direct and share a set of services that further teaching and learning. It has been created to help member universities and subscribers customize and unify services for online learning, digital course management, and analytics. The new underlying system that will power ICON is Canvas, a cloud-based, open-source LMS used by more than 600 colleges and universities. The UI evaluated Canvas in a series of summer and fall pilots that involved 50 faculty representing every college. Feedback from faculty and students was positive. Join this session hear how Unizin and Canvas will work together in the future to provide robust content sharing and learning analytics opportunities.